The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
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Featured Resources

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A Child's Story of America
This text reads like a story book more than a history textbook. This book has a decidedly Christian bent. Students are given a comprehensive overview of U.S. history from Columbus to the present. Review questions are included throughout, as well as helpful maps. The text contains numerous pictures and large print. An optional test packet and answer key is available.
LeapPad Game - Mind Wars Jr. Interactive Game
Bring a friend and try this brand new way to play with your LeapPad! Race around the board in this fast-paced, wonderfully wacky game. Be the first to close all five windows and you will become the Mind Wars master and learn important 1st and 2nd grade skills in math, language arts, life science, physical science, and social studies!
Right-Brained Children in a Left-Brained World: Unlocking the Potential of Your ADD Child
Understanding your child's learning style can help with challenges in learning, improving outcomes in reading, writing, and behavior. This book offers strategies for understanding your child's learning style and presents tools that you can use to become more successful in your homeschooling. 
Dr. Montessori's Own Handbook
A short, illustrated guide to the use of Montessori classroom materials. Describes how to set up a "children's house" - an environment for learning where children can be their own masters.
Habits: The Mother's Secret to Success (Charlotte Mason Topics - Volume 1)
This work contains a selection of the writings of Charlotte Mason, a British educator. Her writings from the 1880s are still relevant today and contain ideas that can be easily and successfully incorporated into homeschooling. This book focuses on the concept of building good habits in children, why it is important, how it can be implemented, and what impact it will make on home life and homeschooling. Written from a mother's point of view, Mason's works and ideas are explained and distilled int...